Electric and Hybrid Marine World Expo Virtual ‘Live’ Electric and Hybrid Marine World Expo Virtual ‘Live’

Speaker Details

Speaker Company

Rachel Bridges

Rachel Bridges has been the Global Marine Director at Cummins Inc. since 2019. She has spent her entire career at Cummins in the Marine segment in a variety of roles involving sales, marketing, product development and planning. She has an undergraduate degree in Marketing & Economics from Charleston Southern University and an MBA from Indiana University Kelley School of Business. An American citizen by birth, she currently resides in the UK, based in the Southwest.

Presentation

Leading with technology – emerging disruptors to diesel power

Disruption of diesel power in the marine market to date has been minimal, limited mainly to niche markets such as Scandinavian ferries, high-end tenders and zero-emissions demonstration projects such as Cummins’ powered Sea Change ferry in California. The market forces for these early efforts are growing: carbon tax, green incentives, renewable energy investments and regulations. Cummins anticipates more adoption and opportunities will follow. From market studies and hypothesis building, Cummins will share thoughts on emerging solutions, adoption rates, investment drivers and infrastructure to support sustainable solutions for the marine market.